eBusiness for Whole-Process Thinkers

Start with a Sustainable Web-Based Solution

Analytics & Reports

	What it is
	Why it's important
	What's involved
	Solutions
	Examples

Analytics is especially important when:

Your project results need to be presented to others
You want to see where you can improve
You want to create a future budget
Trends or statistics are important to another project
You plan to maximize your income and minimize investment risks
You will be predict future activity on your site

Reports are important to understanding the way you conducted the analysis and how you came to a final result.

To effectively monitor results, it is important to run reports both before and after:

making changes to the web site
listing your site with search engines
engaging in a marketing campaign

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