eBusiness for Whole-Process Thinkers

Start with a Sustainable Web-Based Solution

Branding & Style Examples

	What it is
	Why it's important
	What's involved
	Solutions
	References
	Examples

Branding and style are closely related and overlap each other.
Branding includes:

Logos
Tag lines and trademarks
Use of particular images
Use of specific colors
"Mascot" characters

Style includes:

Language
Use of specific colors
Overall design approach
Use of consistent templates and forms
Formatting

When a companyâs branding and style are particularly well executed, the public can identify the company after seeing only one occurrence of that company's identity.

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