Branding & Style

Defining or Redefining Branding & Style

Critical questions include:

• What feeling should people have from viewing your materials?
• What adjectives should they use to describe your company and services?
• How are you positioning yourself in the marketplace?
• Who are your strongest competitors, and how do they use branding and style?
• Are there companies, in your field or in others, whose use of branding and style you particularly admire? Whose message you identify with?

Existing Brand & Style

• Evaluate the effectiveness of existing branding and style on achieving the desired effect
• Gathering information on existing branding and style ö images, style guides, documents, electronic files, etc.
• Recreate or revise existing styles and branding as necessary
• Determine the suitability of style and branding elements for the web environment
• Document style and branding guidelines