eBusiness for Whole-Process Thinkers

Start with a Sustainable Web-Based Solution

Branding & Style

	What it is
	Why it's important
	What's involved
	Solutions
	References
	Examples

Branding elements evoke an immediate response in the public, bypassing viewers' critical minds. Before they even get a sales message, they are primed to know what to expect.

Consider the following:

The Disney signature. The Coke emblem. The Wells Fargo stagecoach. The Sam's Club logo.

Even without the marketing budget of Coke or Sam's Club, branding and style are powerful elements in any organization's marketing efforts. By planning your use of branding and style, you begin to manage your relationship with your audiences and customers.

Examples of Branding & Style

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