eBusiness for Whole-Process Thinkers

Start with a Sustainable Web-Based Solution

Mockups

	What it is
	Why it's important
	What's involved
	Solutions
	References
	Free Stuff

Initial discussions about the web site provide a web designer with critical information:

Audience
Best monitor setting
Browser safe color selection
(Do we really need this with high resolution monitors?)
Graphic Content
Monitor resolution
Components (pages, capabilities, features)
Your branding strategy and style guides
The overall "look and feel"

What follows:

Concept. The designer combines this information with other input regarding branding and style, and creates one or more graphical mockups for you to review and comment on.
Revision. When a basic direction for the design is determined, the designer revises the mockup until it looks the way you want it to look.
Conversion. Pantone (press) colors are matched with closest Red-Green-Blue (RGB) web-friendly colors. Graphics are exported as GIF (if artwork) or JPG (if photographic) files.

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Web Sites that Fly™ , home of the web site planning workbook, Web Site Project Prepbook -- Minneapolis, MN, USA © Copyrighted 1998- . Rebecca St. Martin. All Rights Reserved. Graphic Design for Print: Visit the Graphic Sage.

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