Mockups

• To give you a clear idea of what your final product will look like before it's built.

However, graphical mockups also have other uses:

• Comparing the effect of different branding and stylistic choices. With a series of graphical mockups, based on different choices, you can evaluate your choices more carefully and make an informed decision.
• Communicate in the development process. Graphical mockups give everyone working on the project a clear picture of the objective of the project. Additionally, they can be used to communicate about the site with external resources, such as print designers and marketing consultants.
• Sales and investment presentations. If you are trying to attract vendors, customers or investors to your e-business adventure before launch, graphical mockups are a key resource for your presentations. Allow your future partners to see just how the site will look.