eBusiness for Whole-Process Thinkers

Start with a Sustainable Web-Based Solution

Email Design & Marketing

	What it is
	Why it's important
	What's involved
	Solutions
	References
	Examples

As with all media, special design principles are applied to emails to ensure that your reader will engage in your message.

This is true whether you have an HTML newsletter design with graphics or a plain-text email.

Users want:

Applicability to their situation
A quick load
Brevity and the ability to scan to important points of interest
An actionable item
The ability to unsubscribe from your list

Without these users become frustrated and this frustration can have an adverse affect on your brand.

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Web Sites that Fly™ , home of the web site planning workbook, Web Site Project Prepbook -- Minneapolis, MN, USA © Copyrighted 1998- . Rebecca St. Martin. All Rights Reserved. Graphic Design for Print: Visit the Graphic Sage.

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