eBusiness for Whole-Process Thinkers

Start with a Sustainable Web-Based Solution

Illustration

	What it is
	Why it's important
	What's involved
	Solutions
	References
	Examples

Words appeal to a customer's intelligence; images appeal to a customer's heart, bypassing the critical perspective intelligence provides. This makes illustration a powerful sales tool.

Illustration is even more important in the web environment - a largely visual medium. Web users commonly scan text rather than reading it word for word. But the images reach them undiluted.

Used in conjunction with consistent branding, illustration can help your business achieve its e-business goals.

In more practical circumstances, illustration is used to communicate what neither a description or photo could not convey:

Logos
Maps
Instructions
Diagrams

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Web Sites that Fly™ , home of the web site planning workbook, Web Site Project Prepbook -- Minneapolis, MN, USA © Copyrighted 1998- . Rebecca St. Martin. All Rights Reserved. Graphic Design for Print: Visit the Graphic Sage.

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