Search Engine Optimization is Effective
Over 80% of web surfers use the
major search engines to
find
products and services online. Since so many web users rely on search engines and directories to
find sites, search engine optimization is the most effective way
to get them to visit yours..
Your Competition is Competing for High Rank
Once you've optimized your pages and achieved a satisfactory
rank on the search engines you've targeted, you will need to
monitor and maintain your rank -- especially if your competition is
competing online for high ranks.
Unrelated Sites are Competing for High Rank
Even unrelated sites can be trying to "one up" your
rank because of similarities in keyword terms.
Example Keyword Word: windows
The word "windows" can refer to:
- The name of the operating system by Microsoft that allows
you to open up little screens on your computer to run different
applications and open files.
- The objects that allow you to be in your house and look
outside without exposing you to the elements
So companies that offer software that is "Windows"
compatible and hardware stores that retail windows will be competing
for higher rank on that keyword.
Example Keyword Word: laser
The word "laser" can be combined with other terms
creating an entirely new concept. Consider the following terms:
- laser printer
- laser surgery
- laser hair removal
- laser guns
- laser beams
It's important to note that while you can optimize on a single
keyword, it is often not effective to do so.
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