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The Business Leader Fallacy

"My web design is good.  I know more about my business, my products and services than anyone else."

More Fallacies

This is misleading because...

  • Visitors don't want to know everything about your products and services.  They only want to know what is important to them.

  • You can only know what your visitors want through traffic analyses, focus groups and surveys

 

 
 
 
 
 

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Web Sites that Fly™ , home of the web site planning workbook, Web Site Project Prepbook -- Minneapolis, MN, USA  © Copyrighted 1998- . Rebecca St. Martin. All Rights Reserved. Graphic Design for Print: Visit the Graphic Sage.

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