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Usability Testing

What it is
Why it's important
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How many times have you visited a web site and were not able to find the information you needed or complete a task easily? And consider, too: how easy was it to get help from the site owner?

Web site professionals have gotten a lot smarter in the past few years about what users need to be able to use a site the way they need to. However, usability testing remains a crucial step in bridging the gap between theory and reality.

Without usability testing, you run the serious risk of users visiting your site once, becoming frustrated, and leaving -- never to return! Many a site has needed to undergo extensive (and expensive) redesign and relaunch to achieve even basic usability.

Streamline your development process and invest your money in designing it right the first time with the help of usability testing.

Things to consider:

  • Is Your Web Site Really User Friendly?
  • Who is your audience for the site? 
  • How much computer experience do they have? 
  • How much Internet experience do they have?
  • How much experience do they have with the target browser(s) you've decided to design your system for?
  • How can you recruit audience members for usability tests?
  • Are there parts of the site that may need more usability testing than others?
  • Don't forget to incorporate usability testing into your overall timeline for launching a web site!

 

 

 
 
 
 
 

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