Web Positioning

1. to determine how potential site visitors will see or experience your web site

2. to further support an identity or brand

A web position is determined relative to other web sites or web pages that:

1. compete with your web site, providing similar products or services as your web site

2. respond to the same set of keyword terms as you would like your site to respond to.

Web positioning differs from traditional market positioning in that it is in a completely virtual environment -- where site visitors have a completely different set of buying experiences and requirements.  

Web positioning is the marketing portion of a strategic eBusiness plan.

Things to consider:

• Web Positioning is critical for businesses that compete primarily with other e-businesses and plan to obtain new customers via the World Wide Web.
• Web Positioning is less critical for businesses that do not intend to attract customers directly through their web site or through search engines -- but strictly through other traditional methods, such as in-person and online networking, direct mail, cold calling, tradeshows, speaking engagements, PR activities, radio, television, and other advertising.
• Major search engines and directories attract more distinct visitors than any other web sites. 
• Consider how your competitors are positioning themselves in the market so that you can differentiate your web site, message and target a unique audience.
• Pay-per-click advertising will improve your rank on search engines.